2 Email Marketing Tools That Will Help Small Businesses Grow in 2022

If you're putting out a digital marketing campaign, email is almost certainly at the center of it all. As marketing experts advocate the use of new channels such as social media and mobile marketing, many people question whether email marketing is still as effective as it once was. Yes, in a nutshell, but developing your campaign and analyzing its effectiveness has changed with the times, which means your campaign methods and email marketing tools must strengthen as well.

A strategic combination of email marketing, informative newsletters, and actionable landing pages may provide marketers with a robust arsenal of engagement options while remaining cost effective. The multimodal strategy is popular among modern marketers, and email marketing tools continue to play an important role in this. You will be able to start your campaign not just by email, but also via social media, direct mail, chat, and even SMS marketing on smartphones.

These actions, however, are based on a consistent and well-thought-out email marketing plan. It is critical to have the tools and skills that are appropriate for your business objectives.

What is Email Marketing?

Email marketing is the practice of using email to sell items or services while also building relationships with potential customers or clients. It is a powerful digital marketing technique in which we convert prospects into customers with effective email marketing, and we convert one-time purchasers into repeat customers and adoring fans.

There's a reason why email marketing has been around for so long. It regularly outperforms all other marketing channels to interact with prospects, nurture them, and convert them into customers.

This article will walk you through the full process of setting up your email marketing funnel so that you may gather leads and produce sales 24 hours a day, seven days a week.

Email Marketing Statistics

Here are some quick statistics about email marketing. Email generates $42 for every $1 invested, a staggering 4,200% return on investment, making it one of the most effective solutions available.

If you're still on the fence, stay reading because we've compiled a list of email marketing statistics for 2021 to show you how effective email can be.

• By 2020, the worldwide e-mail marketing industry was worth $7.5 billion, and by 2027, it is expected to be worth $17.9 billion. (2021, Statista)
• 4 billion individuals use email every day. By 2025, this figure is predicted to rise to 4.6 billion. (2021, Statista)
• Email marketing is used by 64% of small businesses to engage with customers. (2021 Campaign Monitor)
• Across all industries, the average e-mail open rate is 19.8%. With an 11.3% click-through rate, and a bounce rate of 9.4%. (2021, Constant Contact)
• E-mail is vital to overall company performance, according to 78% of marketers in 2020, up from 71% in 2019. (2020, Litmus)
• Within the last 12 months, 78% of marketers reported an increase in email engagement (Not Another State of Marketing, 2020).
• 4 out of 5 marketers said they’d rather give up social media than email marketing

Considering the above data, email marketing has the greatest ROI of any marketing medium accessible. We're sure you're excited about starting using email to increase sales and income for your business.You're probably wondering:

What is the most efficient approach to developing an email strategy?

What should I do next?

What's the best way to make a list?

How can I tell if an email campaign is effective?

Don't worry! We're here to help you get started with email marketing and succeed in business.

What is the most efficient approach to developing an email strategy?

There are several steps to developing an effective email strategy:

• Identify Marketing Goals

First, determine your unique email marketing objectives. Do you use email to keep customers? Should you upsell or cross-sell? How do you turn prospects into paying customers? Determine the quantitative and qualitative components of these objectives. Ensure that every aspect of your email marketing is consistent with your business's digital marketing goals.

• Make it personal, but keep your boundaries in mind

There's no denying that email personalization is a fantastic strategy that has been shown to increase the effectiveness of your email marketing. According to Invesp, personalized promotional emails had 29% higher unique open rates and 41% higher unique click rates than non-personalized emails. The advantages are significantly greater. According to an Epsilon study, 80% of customers are more inclined to buy from a company that gives a personalized experience.

While getting to know your clients is beneficial, you must be careful not to overstep your limits. Overusing names may make you appear odd in the eyes of your customers and will hurt your business reputation.

• Choose the Best Time to Send Emails

When it comes to email marketing success, timing is crucial. Because you're certainly looking for a greater open and click-through rate, time is a crucial consideration. There is no such thing as a one-size-fits-all method of emailing. The type of business you own is also an important factor to consider.

There are several marketing automation tools available to assist you in doing extensive multivariate testing to discover the optimal timing for engaging with your audience, so it's no wonder that 51 percent of businesses are currently using automation.

You can add "AI delivery" with the help of these email marketing tools, which essentially means that the automation software learns what resonates best with your audience by observing their behaviors in order to intelligently decide when the users interact most with your business based on prior activity. As an outcome, your emails will be delivered at the optimal time.

• Keep your subject lines short and relevant

An effective email begins with an attention-grabbing subject line. Subject lines that are good are personal or descriptive and short, and they offer customers a reason to look at your content. 47% of email recipients open emails based just on the subject line, while personalized emails are 22% more likely to be opened. This shows the significance of subject lines in the effectiveness of your email marketing campaign. 

There is a simple place to begin: your own inbox.

Examine the emails you've received in the past month. You most likely have a plethora of examples at your disposal. 

Ask yourself the following questions:

What emails have yet to be read?

What was the first thing you did?

What emails were discarded?

Subject lines may make or break a campaign's success.So, keep in mind that "the more you can say with less, the more likely you are to have a successful campaign." 

What's the most efficient way to build an email list?

Email lists can be developed in a series of strategies, and they may contain users who have:

1. made a purchase from you.
2. Thanks to your sales funnel, I've become a subscriber.
3. At an event, they gave you their business card.

Choose your traffic source

In order to increase the traffic to your email list, you must make a decision. Do you want paid or free traffic to build your list?

Each type of traffic has its own set of advantages and disadvantages. Paid traffic has the advantage of not having to wait for it to trickle in, but rather driving it in high numbers all at once. If you're starting from scratch, you probably don't have the time or the financial means to wait for a totally organic list to generate revenue. Paid traffic is, without a doubt, costly.

Free traffic, on the other hand, represents organic leads, which are hot prospects that signal that we're doing something right with our marketing messaging, but you might not have the patience to wait, especially if you're just getting started.

Finally, combining the two is probably the best option.

KEEP READING! I'll show you the best email marketing tool and how to set it up.

Give customers easy access to subscription opportunities

Making it extremely simple for customers to subscribe is the next step to building a huge email list.

The pop-up forms are a simple and efficient way to increase the exposure and conversion potential of your email subscribers. Drop-downs, exit pop-ups, and slide-ins are all accessible for construction, so you have a variety of alternatives for attracting subscribers.

Provide valuable incentives

Now that you've made it simple for individuals to join your email list, the next step is to provide them with an interesting incentive to do so.

With so many marketing messages bombarding people daily, their attention and time are constrained. Breaking through this barrier will require you to stand out and provide something of worth. Depending on your niche, this value may vary. A software company, for example, is likely to have a different incentive to provide than a clothing store.

These incentives will most likely take the following forms in general:

• Free Information and digital products

Free e-books, case studies, and video tutorials are examples of information and digital products. People love freebies, especially ones that are valuable to them. Your readers are also likely to share these freebies with friends and family, driving even more traffic to your list.

One of the best marketing products I've seen was from a lady who advertised an instructional "7 Step" email series. To persuade people to subscribe to the series, she included a little video teaser of the first step. Next to the video was a form and a call-to-action.

Tip: When creating this material and digital items, be sure to add links to your landing page, website, or blog so that potential customers can always find you.

• Discounts and Offers

If you sell products or services online, offering discounts or providing an additional valuable product or service for the price of one would be a wonderful incentive for people to subscribe to your email list. Come on! Who wouldn't appreciate the chance to save money?

• Contest opportunities

We have a 1 in 302,575,350 chance of winning the $340 million Mega Millions jackpot, which is drawn every Friday night. Despite these absurd odds, hundreds of Americans spend more than $1000 on tickets each year (2019, Cnbc.com).We have an intrinsic competitive instinct and are motivated to win prizes as humans.

Before launching your contests, the two most critical elements to establish are:

Determine your target audience: As nice as it is to have numerous subscribers, it is much better to have a few targeted subscribers. The reason for this is that you do not want to amass a list of subscribers that are uninterested in your product or service. It would be like having a million dollars in your bank account but not being able to access it.

Set up email collection platforms: You must create well-designed, easy-to-find and navigate landing pages and subscription forms to collect customer data.

Best Email marketing tools to use in 2022

It's no secret that email marketing is a powerful tool. It has the potential to increase engagement, establish relationships, and provide a greater ROI than most other types of marketing campaigns. Finding the right email marketing tool is the first step toward success with your email campaign. Whether you're building a fresh list from scratch or simply want a more convenient way to contact your target audience, based on my experience and research, I will recommend the best tools to use

ClickFunnels

This is my all-time favorite because it is an all-in-one marketing tool that provides me with the tools and strategies I need to effectively market, sell, and provide my services online.

Click funnels is a Funnel-Based Marketing Automation software. With Click funnels, you can simply develop a sequence of pages, emails, autoresponders, and webinars without coding. You can create the full funnel with click funnels.

• Easy-to-Use Drag-and-Drop Webpage Editor
• It quickly creates converting sales funnels.
• An Intelligent shopping cart with One-Click Upsells
• Marketing Automation with Email and Facebook
• Everything Is organized on a single simple dashboard

So, what exactly is a funnel? A funnel is essentially a succession of pages that your visitors must navigate through in order to accomplish a certain purpose.

ClickFunnels may be used to create:

Opt-in Funnels: Capture your visitors' email addresses by providing an incentive in the form of an ebook, video training, promo code, or other incentive to help you build your list.

Sales Funnels: Sales funnels help in the sale of products and services, and they can include upsells or down sells.

Membership Sites: A membership site is a component of your website that is only accessible to paid users.

Webinar Funnels: Boost the number of people who sign up for your webinars

Clickfunnels is now offering a 14-day free trial to demonstrate how the program may assist you in creating a more effective email marketing approach. The pricing after the free trial is moderately fair for its value.

By going here, you may take advantage of the One Funnel Away Challenge! This challenge will guide you through the entire process of launching your first or next funnel. Hurry—there are just a few days left!

GetResponse

GetResponse is a full-featured email marketing and automation platform that has all of the gadgets and tools you'd expect.

GetResponse is a robust email marketing platform with intelligent automation tools. It is quite simple to set up campaigns. GetResponse assists you at every step of the journey. There are several templates for emails, landing pages, funnels, and forms. Although some may use an upgrade, I liked how simple it was to integrate with analytics and other tools.

The following are the main essential aspects of GetResponse:

• Using a drag-and-drop email editor, you can easily create marketing emails and newsletters. Drag and drop content blocks onto the canvas to alter them in real time. Include special features in your emails, such as photographs, videos, and products.
• GetResponse comes with more than 120 email templates. You may store templates for later use, design them in HTML, or start from scratch with your own design.
• Create full sign-up and sales funnels with the funnel builder. You can sell more and expand your email list via funnels.
• GetResponse has a lot of options for email automation. Drip campaigns, triggered emails, and autoresponders can all be created. Lead management in GetResponse automation helps you identify your most valuable leads.
• A/B testing is the foundation of each successful campaign. In GetResponse, you can use an A/B testing wizard to test emails and landing pages, and the best version is automatically chosen.
• Use a drag-and-drop editor to create landing pages. The landing page editor in GetResponse allows you to include forms and videos. GetResponse hosts the pages, so you don't need to worry about it.
• GetResponse's customer service team is quick to respond. There's a knowledge base, a help center, and email and chat assistance available 24 hours a day, 7 days a week.
• Sync your GetResponse account with any CRM or eCommerce platform via GetResponse's integrations. You may use the GetResponse API or Zapier to create custom connections.

GetResponse Pricing

Begin your free 30-day GetResponse trial today!

Disclosure: This article contains affiliate links for which I get a tiny profit at no additional cost to you. However, these are only the email marketing tools that I strongly suggest.