Marketing Guide

If you're putting out a digital marketing campaign, email is almost certainly at the center of it all. As marketing experts advocate the use of new channels such as social media and mobile marketing, many people question whether email marketing is still as effective as it once was. Yes, in a nutshell, but developing your campaign and analyzing its effectiveness has changed with the times, which means your campaign methods and email marketing tools must strengthen as well. A strategic combination of email marketing, informative newsletters, and actionable landing pages may provide marketers with a robust arsenal of engagement options while remaining cost effective. The multimodal strategy is popular among modern marketers, and email marketing tools continue to play an important role in this. You will be able to start your campaign not just by email, but also via social media, direct mail, chat, and even SMS marketing on smartphones. These actions, however, are based on a consistent ...